Right message.
Right moment.
Time-pegged mailings get higher open rates and better recall. When your card arrives during Thanksgiving week, spring cleaning season, or back-to-school month — the context does the selling before they even read your offer.
Plan My Campaign
What a Seasonal Mailer Looks Like
Click either side to view full size.
Front of Card Back of CardCampaigns for Every Season
Pick a season or let us recommend timing based on your industry. Custom design included with every campaign.
Fall Home Prep
HVAC tune-ups, gutter cleaning, roofing inspections, pest control before winter. Homeowners are in prep mode and actively shopping for these services.
Best for: HVAC, roofers, pest control, landscapers
- Built-in urgency — winter is coming
- High average ticket size (HVAC/roofing)
- Limited competition for early-season slots
Thanksgiving & Christmas
Gift ideas, holiday promos, end-of-year service deals. Highest mail open rates of the year — people are already in buying mode.
Best for: Restaurants, retailers, spas, any service with a gift angle
- Highest mail engagement period of the year
- Gift cards, bundles, and promos convert well
- Emotional buying decisions drive higher spend
Spring Cleaning & Curb Appeal
Lawn care, pressure washing, HVAC, window cleaning. Homeowners are coming out of winter in action mode and ready to spend on their homes.
Best for: Landscapers, pressure washers, HVAC, house cleaners
- Highest demand season for exterior home services
- Homeowners budget for spring projects all winter
- Great for locking in seasonal contracts early
Back to School & Summer
Back-to-school shopping, dental checkups, pool service, back-to-routine offers. Families are making decisions and setting up the fall schedule.
Best for: Dentists, tutors, salons, gyms, restaurants
- Families in planning and purchasing mode
- Strong for health and wellness offers
- Back-to-routine creates new service relationships
Grand Openings & Events
Launching a new location or a major promotion? A time-pegged mailer builds buzz before you open and drives a traffic spike on day one.
Best for: Any business with a launch, anniversary, or major sale
- Time-limited events drive urgency and immediate action
- Builds awareness before the doors open
- Reaches exactly the neighborhood you want to own
Why Seasonal Mail Outperforms Year-Round Mail
Generic direct mail competes with everything else in the mailbox. Seasonal mail arrives with a built-in reason to read it — "Thanksgiving is in two weeks," "school starts Monday," "spring is here." That context does the selling before they even read your offer.
- Higher open and response rates than non-seasonal mail
- Customers are already in buying mode for seasonal needs
- Time-limited offers create natural urgency to act now
- Available as co-op (lower cost) or solo (full card, your brand only)
- Custom seasonal design included — no design fees
Plan Ahead or Miss the Season
Seasonal campaigns require 6–8 weeks lead time for design, print, and mail. Book early — campaign slots fill up.
Pricing Based on Format & Timing
Co-op or solo — choose the format that fits your budget. Design always included.
Co-Op Seasonal Spot
Share the card with other local businesses. Lower cost, same high-quality design, mailed to 5,500–6,000 households in your target area.
Book a SpotSolo Seasonal Mailer
Your business on the entire card. Target the exact neighborhoods and routes you want, with your offer filling every inch of print space.
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